| Founder(s) | Eshwary Krishnan and Indrani Chowdhury |
| Date of Establishment | 01st May 2020 |
| Industrial Sector | Textile, Leather and Footwear |
| Headquarter | Delhi |
| Presence | PAN India |
| Awards and Recognition | -- |
The Sincere Story of a Simple Saree!
How Ethnic Looms is turning a revolution in Indian
Ethnic Wear!!!
Ok, we know it!
The
western sense of fashion is synonymous with sheer convenience and no hassles at
all; something that has taken over the world.
Be
it the humble jeans, tees, jumpsuits, tunics, gowns, or anything else.
You may fight me, but I'll always
stand by the fact that the grace, the emotional connect and that touch of
elegance that Indian ethnic wear has is unsurpassable globally!
What’s So Special
Though?
One can't pinpoint what magic
those nine or six yards of saree manifests, but you just cannot go wrong with
it; any occasion it can be- fun cocktail party, a high-fever dance
party, bedazzling festive looks, playful haldi-mehendi look...
I can go on and on and on
singing the praises of the esteemed piece of cloth, which is a lot more than just
a piece of cloth.
Naughty
Nauvari, Bracing Banarasi, Captivating Chikankari, Poignant Phulkari...Phewwww!
So many varieties of prints,
cuts, exquisite handiworks, drapes. Can there ever be any end to the scope of
innovation that a sweet, simple saree holds?
No, never...
And not only sarees but all
the richness in Indian ethnic wear offers innumerable options, for one dash of Phulkari
dupatta on a boring, bland white suit can instantly charge up your entire
look for the event.
And why just this, a turn here
and a swirl there, behold!
Your plain saree is now
looking no less than some high-end fancy drape saree.
Bollywood’s Dearest
Outfit…!
The turning decade for the
fate of sarees was probably the 70s, and a few late 60s too.
You still vividly remember the
bright orange gown-saree that the vivacious Mumtaz donned in the hit
number 'Aaj Kal Tere Mere', the evergreen Rekha in monotone silk sarees
with sleeveless blouses in “Silsila”.
Kickstarting a whole new era
of sarees being designed creatively and being regularly won by both filmy
"heroines" and masses, along with the 80s and 90s came Yash
Chopra with the most ravishing chiffon sarees.
Decorating the prettiest faces
of the time like Sridevi, Karisma Kapoor, Juhi Chawla, Kajol and many others,
sarees represented a new brand of femininity.
Sridevi's crisp blue hues in
Mr India, Madhuri Dixit's heavily embellished purple saree in Hum Aapke
Hain Kaun, Raveena Tandon's super-hot yellow frilled
saree in the track Tip Tip Barsa are some instances.
The 2000s and current decade
gave rise to a more edgy and bold sense in Indian ethnic wear. Rani Mukherjee's
afghani pants with long kurtis in Bunty Aur Babli, the
ravishing Sushmita Sen in the iconic low-waisted chiffon sarees in “Main
Hoon Na”,
Kareena Kapoor's hit dhoti pants in Jab We Met, her Chameli
look
in floral blouse with red saree and so many others!!!
The current trends suggest
going all out on funkiness and experimentation. Celebrities like Sonam K Ahuja,
Deepika Padukone, Kangana Ranaut, Priyanka Chopra Jonas, Katrina Kaif has dazed
one and all with their amazing choices of prints, drapes, and fabrics.
Bigshot award shows and film
festivals are also jeweled by divas in Indian ethnic apparel, looking as
elegant as they can.
A great number of designers
are responsible for making the look trendy and edgy, some of them are
exclusively into making sarees and dupattas.
Every celebrity's top choice Manish
Malhotra, dream-wedding-piece designer Sabyasachi, Ritu Kumar, Anju Modi,
Abu Jani and Sandeep Khosla, Anita Dongre, Anamika Khanna are some of the
legends who have made Indian ethnic an essential part of every wardrobe. But
their prices are honestly so whopping, it is almost a fantasy for
the middle-class to have these pieces.
So, here we are to
take up all your worries… Fret not!
Here's someone who is changing
the Indian style game and taking it to the masses.
Meet Ethnic Looms
A world of exquisite ethnic
wear! Timeless sarees, stoles and dupattas are specially curated by founders Eshwary
Krishnan and Indrani Chowdhury .
Rich and authentic fabrics are
handpicked from the looms of weavers across the country.
The real essence of the brand lies
in the exclusive pieces, making a perfect blend of traditional techniques and
modern functionality. Bringing to you the vibrant and diverse heritage of
Indian handloom, each piece is the result of pure craftsmanship with a
guarantee of impeccable quality.
The boost provided to skilled
rural artisans serves as a great motivation to keep this great art alive. Prime
Minister Modi's "Make in India" landed as the perfect
opportunity for all the designers and brands to uncover the hidden gems for the
public.
After all, looking gorgeous is
not only reserved for celebrities, is it?
Ethnic Looms produce goods
that captivate the spirit of our enchanting nation, without jeopardizing
authenticity. Their handcrafted set will take you on a style adventure of
shades, fibers, designs and patterns, across the resplendent places in India.
Comfort, Color, Fabric, Design;
whatever you look for in that one perfect cloth, you'll find in each piece of
Ethnic Looms.
And that's a promise!!!
Imagine having these
kinds
of options,
without even stepping out of your place and with a perfect guarantee of
quality.
What more can
one even ask for?
Your search for that
occasion-perfect saree, stole, dupatta or blouse ends here!
Just check out the
breathtaking range that Ethnic Looms offer, and you will be mesmerized for
sure. For any further queries:
CONTACT:
E-205
Purvasha Anand Lok Society, Mayur Vihar Ph-1, Delhi 110091
