|Founder(s)||Eshwary Krishnan and Indrani Chowdhury|
|Date of Establishment||01st May 2020|
|Industrial Sector||Textile, Leather and Footwear|
|Awards and Recognition||--|
The Sincere Story of a Simple Saree!
How Ethnic Looms is turning a revolution in Indian Ethnic Wear!!!
Ok, we know it!
The western sense of fashion is synonymous with sheer convenience and no hassles at all; something that has taken over the world.
Be it the humble jeans, tees, jumpsuits, tunics, gowns, or anything else.
You may fight me, but I'll always stand by the fact that the grace, the emotional connect and that touch of elegance that Indian ethnic wear has is unsurpassable globally!
What’s So Special Though?
One can't pinpoint what magic those nine or six yards of saree manifests, but you just cannot go wrong with it; any occasion it can be- fun cocktail party, a high-fever dance party, bedazzling festive looks, playful haldi-mehendi look...
I can go on and on and on singing the praises of the esteemed piece of cloth, which is a lot more than just a piece of cloth.
Naughty Nauvari, Bracing Banarasi, Captivating Chikankari, Poignant Phulkari...Phewwww!
So many varieties of prints, cuts, exquisite handiworks, drapes. Can there ever be any end to the scope of innovation that a sweet, simple saree holds?
And not only sarees but all the richness in Indian ethnic wear offers innumerable options, for one dash of Phulkari dupatta on a boring, bland white suit can instantly charge up your entire look for the event.
And why just this, a turn here and a swirl there, behold!
Your plain saree is now looking no less than some high-end fancy drape saree.
Bollywood’s Dearest Outfit…!
The turning decade for the fate of sarees was probably the 70s, and a few late 60s too.
You still vividly remember the bright orange gown-saree that the vivacious Mumtaz donned in the hit number 'Aaj Kal Tere Mere', the evergreen Rekha in monotone silk sarees with sleeveless blouses in “Silsila”.
Kickstarting a whole new era of sarees being designed creatively and being regularly won by both filmy "heroines" and masses, along with the 80s and 90s came Yash Chopra with the most ravishing chiffon sarees.
Decorating the prettiest faces of the time like Sridevi, Karisma Kapoor, Juhi Chawla, Kajol and many others, sarees represented a new brand of femininity.
Sridevi's crisp blue hues in Mr India, Madhuri Dixit's heavily embellished purple saree in Hum Aapke Hain Kaun, Raveena Tandon's super-hot yellow frilled saree in the track Tip Tip Barsa are some instances.
The 2000s and current decade gave rise to a more edgy and bold sense in Indian ethnic wear. Rani Mukherjee's afghani pants with long kurtis in Bunty Aur Babli, the ravishing Sushmita Sen in the iconic low-waisted chiffon sarees in “Main Hoon Na”, Kareena Kapoor's hit dhoti pants in Jab We Met, her Chameli look in floral blouse with red saree and so many others!!!
The current trends suggest going all out on funkiness and experimentation. Celebrities like Sonam K Ahuja, Deepika Padukone, Kangana Ranaut, Priyanka Chopra Jonas, Katrina Kaif has dazed one and all with their amazing choices of prints, drapes, and fabrics.
Bigshot award shows and film festivals are also jeweled by divas in Indian ethnic apparel, looking as elegant as they can.
A great number of designers are responsible for making the look trendy and edgy, some of them are exclusively into making sarees and dupattas.
Every celebrity's top choice Manish Malhotra, dream-wedding-piece designer Sabyasachi, Ritu Kumar, Anju Modi, Abu Jani and Sandeep Khosla, Anita Dongre, Anamika Khanna are some of the legends who have made Indian ethnic an essential part of every wardrobe. But their prices are honestly so whopping, it is almost a fantasy for the middle-class to have these pieces.
So, here we are to take up all your worries… Fret not!
Here's someone who is changing the Indian style game and taking it to the masses.
Meet Ethnic Looms
A world of exquisite ethnic wear! Timeless sarees, stoles and dupattas are specially curated by founders Eshwary Krishnan and Indrani Chowdhury .
Rich and authentic fabrics are handpicked from the looms of weavers across the country.
The real essence of the brand lies in the exclusive pieces, making a perfect blend of traditional techniques and modern functionality. Bringing to you the vibrant and diverse heritage of Indian handloom, each piece is the result of pure craftsmanship with a guarantee of impeccable quality.
The boost provided to skilled rural artisans serves as a great motivation to keep this great art alive. Prime Minister Modi's "Make in India" landed as the perfect opportunity for all the designers and brands to uncover the hidden gems for the public.
After all, looking gorgeous is not only reserved for celebrities, is it?
Each piece you buy leads to the welfare of both the artist and the craft, for even machines can make clothes, but only artists can breathe life into them...
Ethnic Looms produce goods that captivate the spirit of our enchanting nation, without jeopardizing authenticity. Their handcrafted set will take you on a style adventure of shades, fibers, designs and patterns, across the resplendent places in India.
Comfort, Color, Fabric, Design; whatever you look for in that one perfect cloth, you'll find in each piece of Ethnic Looms.
And that's a promise!!!
The amount of variety here is just simply amazing: there's Banarasi, Chanderi, Chiffon, Chikankari, Cotton, Georgette, Kota, Linen, Organza, Silk, and that is not it!
Imagine having these kinds of options, without even stepping out of your place and with a perfect guarantee of quality.
What more can one even ask for?
Your search for that occasion-perfect saree, stole, dupatta or blouse ends here!
Just check out the breathtaking range that Ethnic Looms offer, and you will be mesmerized for sure. For any further queries:
E-205 Purvasha Anand Lok Society, Mayur Vihar Ph-1, Delhi 110091
Kala Niketan Nov 24, 2022