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Sustainable action is at the heart of everything they do at Fronius

Founder(s) Günter Fronius
Date of Establishment 01st May 1945
Industrial Sector Electronics and Automation
Headquarter Pune
Presence Global
Awards and Recognition -

Sustainability at Fronius  

Sustainability is a broad policy concept in the global public discourse and is often conceived of in terms of three "dimensions" or "pillars": environmental, economic and social. The original semantic meaning of "sustainability" (a noun) and "to sustain" (a transitive verb) refers to the ability to continue over a long period of time. 


In business, sustainability refers to doing business without negatively impacting the environment, community, or society as a whole. Sustainability in business generally addresses two main categories:

  • The effect business has on the environment
  • The effect business has on society

The goal of a sustainable business strategy is to make a positive impact on at least one of those areas. When companies fail to assume responsibility, the opposite can happen, leading to issues like environmental degradation, inequality, and social injustice. Sustainable businesses consider a wide array of environmental, economic, and social factors when making business decisions. These organizations monitor the impact of their operations to ensure that short-term profits don’t turn into long-term liabilities.


In addition to driving social and environmental change, sustainability initiatives can contribute to an organization's overall success. It may seem counterintuitive that spending more money on sustainable business practices can boost a company’s profitability, but studies show that the most sustainable companies are also the most profitable.

Environmental, social, and governance (ESG) metrics are often used to determine how ethical and sustainable an organization is. According to McKinsey, companies with high ESG ratings consistently outperform the market in both the medium and long term. While sustainability strategies might be an investment in the short term, they can lead to long-term benefits.

Sustainability improves the quality of our lives, protects our ecosystem and preserves natural resources for future generations. In the corporate world, sustainability is associated with an organization’s holistic approach, taking into account everything, from manufacturing to logistics to customer service. Going green and sustainable is not only beneficial for the company; it also maximizes the benefits from an environmental focus in the long-term. 

Whose responsibility is sustainability?

Sustainability should be everybody’s responsibility. But who is responsible for moving it forward in the best way possible?

There are differing views on how to best move forward with sustainable development. Some think the onus is strictly on industry to cut emissions and improve environmental conditions. Others think this task is best reserved for the government, with regulations and laws to curb how industry operates. And then there are those that think the burden lies completely on the consumer, that people should “vote with their dollar” to change the status. Like many intricate and complex problems, this needs to be addressed from all available angles. But to which degree should each angle contribute to the solution? Should industry or government shoulder the brunt of it by funding research and development?


If industry is tasked with becoming more sustainable, should costs filter down to the consumers, making them implicit in facilitating change? Or is it up to individual people to become eco-warriors and drastically change their way of living on their own? The truth is that all three of these are interrelated, much like a tripod of environmental progress that will fall if any one leg is removed. Industry either needs funding from governments or revenues from consumers to progress - as well as regulations. Governments need innovation from industry and a public to economically support these innovations, while consumers need more sustainable options.

But even with this interconnectedness, one leg of the environmental tripod bears the brunt of responsibility for funding sustainability research and development. And if those in charge don’t allocate resources appropriately, new technologies will have a hard time getting to market. Social responsibility is a means of achieving sustainability. Adopting key social responsibility principles, such as accountability and transparency, can help ensure the long-term viability and success of any organization or system.

What are the responsibilities of an organization for the impacts of its decisions and activities on society and the environment, through transparent and ethical behaviour?

  • Contributes to sustainable development, including health and the welfare of society
  • Takes into account the expectations of stakeholders
  • Compliance with applicable laws and consistent with international norms of behaviour
  • Integrated throughout the organization and practiced in its relationships 


Fronius is making a positive impact throughout our journey, through our history, nature has given us prosperity. We have learned to respect nature and use its resources in an optimum way. Fronius is at the forefront of sustainable manufacturing, they are committed to develop business that is both environmentally and financially sustainable.

Digitalisation helps us develop manufacturing in an effective way. We can gather precise information on different resources, machines and product in real time for the benefit of both business and environment and all of this more efficiently done than ever before. Carbon effective technology and circular solutions are the future of manufacturing. We are committed to become more sustainable and increases productivity and security of supply at the same time.


The world is faced with the overexploitation of resources, However at Fronius they believe - the World more sustainable can not only highlight someone as a hero, but it also can provide a lot of wealth because remember "Sustainability is no longer about doing less harm. It's about doing better." As a manufacturing company, Fronius is aware of the effects of their business activities, Therefore, they work to save the life support system of the planet by building social and environmental responsibility into the normal operations of their economic and political life. They place emphasis on -

  • Path to achieve environmental objectives
  • Sustainable site development 
  • Optimal resource management 
  • Projects for raising awareness

Today’s corporations are increasingly implementing responsible behaviours as they pursue profit-making activities. They don’t make success dependent on financial profit alone, but always take a holistic view of their business activities. At Fronius, they apply them -

  • In all three business areas: Perfect Charging, Perfect Welding, Solar Energy.
  • In the field of research and development
  • Across the entire value creation chain.




“Sustainable action is at the heart of everything we do at Fronius. This has been the case since the very beginning of the company’s history. Today we are placing more focus than ever on environmentally friendly solutions. Elisabeth Engelbrechtsmüller-Strauß, CEO Fronius International


Plot no BG-71/2/B, Pimpri Industrial Area, MIDC- Bhosari, Pune- 411026

Phone: +91 (020) 6717 7400 sales.india@fronius.com

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