Losing Your Job Sucks, But It's Not the End of the World

LOSING YOUR JOB SUCKS, BUT IT'S NOT THE END OF THE WORLD

“Business has only two functions- marketing and innovation.” - Milan Kundera.

Whether it is a start-up or an expanding business, marketing and communications stand at the top of its priorities to excel in their market. The marketing team is supposed to build relationships and maintain them, they make emotional connections with their clients and make efforts to have an effective and long-term relationship with the stakeholders. Problems such as language barriers, cultural barriers, etc, impede the growth of the business, here if the marketing team has the right communication skills and targets each problem at a time effectively, these problems can be easily solved!

What is marketing? 

It is an activity of communicating, creating, delivering, and exchanging products and services to society i.e., customers and clients. The content marketing agencies help in communicating the brand message to its audiences using various marketing collaterals. 

Marketing helps manufacturers sell and share their products, ideas, and services and maintain relationships with their clients or customers.

Marketing sums up into Five Finger Story, i.e., advertising, public relations, direct marketing, sales promotion, and personal selling.

“Communication works for those who work at it.” - John Powell.

Where advertising is done to target an audience and is considered to be the cheapest method to attract potential customers. Public relations is where you establish and maintain a mutually beneficial relationship between the business and the public. Direct marketing is the process of marketing directly via mail, telephone, etc. Sales promotion would be applying methods such as coupons, premiums, rebates, samples, etc. And, personal selling is where you interact with customers face to face and introduce the product, and persuade them into purchasing the products.

For your information and benefit, we’d like to introduce you to “Honeycomb Creative Support” a marketing agency that help companies weave their brand identities since 2008, it is a renowned agency that has its headquarters residing in Bangalore along with its branches in Mumbai and Hyderabad. They are dedicated to producing effective and engaging content through, corporate video production, digital marketing, content marketing, SEO, web design and development, graphic design, fine art prints, hi-end scanning, newspaper proofing, and many more services. Their team inclusive of veterans and young professionals has successfully combined strong experience with ground-breaking initiatives for many brands. Furthermore, their communication methods have enabled the growth of many businesses. 

As an advertising agency, they help brands in reaching their target audience along with confidence and quality services. Which catered to the needs of lifestyle, healthcare, HR industries, manufacturing industries, SMEs, IT companies, art galleries, educational platforms, e-commerce companies, and photographers. Their clientele varies from Wipro, Infosys, Titan company, Urban Ladder, Mitsubishi Electric, Mahindra Reva, Bosch, Randstad, Edwards, Allergan, Decathlon, Louis Philippe, to name a few.

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.” – Joe Chernoy.

The journey of Honeycomb Creative Support began when the founder of the company Mr. Noufel AN, who was a print technologist with 15 years of experience lost his job in April 2008. Upon losing his job abruptly and having only a bank balance of 17,000 INR he struggled a lot to find another job. With the help of a well-wisher, he rented a 100sqt place costing 5000 INR and started his entrepreneurial journey by opening an image editing boutique studio. He received his first payment of 17,500 INR launched a website sooner and began connecting with more people, got his first CGTMSE loan for 2 lacs, and started growing the company slowly, for having a team of only 10 people in the initial days, it grew into a team of 110 people. Won two prestigious national awards for the best creative repro company of the year, Mr. Noufel also launched “Photostop”, along the way, providing fine-art printing services. 

They grew from a graphic and image editing studio to a 360- degree communication agency.  

He shared a few personal experiences to help fellow start-ups, he asked them to not be scared about failure, because eventually, it’ll prove to be a benefit to them. After trying for 4 years to get a contract with Infosys he didn’t stop and finally got one, and now he is their regular service provider for the past 5 years. He asks them to be more flexible and not to reject any opportunities for a minor difference in the pricing. He once rejected a company and later on decided to let go and give it a try, now the company is giving nearly 2Cr every year for the services provided by him.

Such an inspiring story!                

They not only help us by motivating and inspiring us but also by providing us with game-changing services which are of great demand and worth for any business.

Check them out!

Give a ping to +919845128760 or drop a mail to noufel@honeycombindia.net