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Mithila Veg Union, Supports the Vegetable Value Chain through F2C Module

Founder(s) Madhavendra Kumar Thakur, Chairman
Date of Establishment 20th February 2021
Industrial Sector Agriculture and Farming
Headquarter Darbhanga
Presence Presence in Darbhanga, Madhubani, Saharsa, Supaul, Madhepura
Awards and Recognition --

The Indian farmer is a living idol of India, as they are the most hardworking farmers around the world & always busy, working hard for their crops, during day and night. India is called the land of farmers, as most of the people of the country are directly or indirectly involved in the agriculture sector.


It would not be wrong to say that ‘Indian farmers’ are the backbone of the economy and the farmers are indeed the beloved children of Mother India. “Indian Farmer” backbone of the economy Indian Farmer has the ability to survive with the various seasons, climate change, soil conditions and often harsh destruction of wildfires, droughts and floods.


The condition of most farmers is terrible. About 80% of farmers in India are marginal (less than 1 hectare) or small farmers (1–2 hectare) category. Agriculture supports about 60% of employment but contributes only 17% to GDP. Every day, there are reports of Indian farmer suicides from different parts of the country. People sitting in air conditioner rooms are formulating policies to rectify the problems of farmers which is absolutely not right. Also, rising inflation has eaten into real wages. After adjusting for inflation, incomes grew only by 16% in real terms over that period. In 2018, a report by the Organisation for Economic Co-operation and Development (OECD) estimated that farmers' incomes increased by just 2% a year in real terms between 2013 and 2016.  An increase of a couple of thousand [rupees] a month doesn't make much difference if we account for inflation. farmers' incomes in real terms have remained stagnant or even declined for several decades.

Indian agricultural markets are known to be inefficient. A country that is amongst the top three producers of several cereals, pulses and cash crops also witnesses sharp distortions in prices when there are supply disruptions. While the government has worked towards bringing in agricultural reforms, there is dissent from various vested interests as everyone wants the status quo to prevail. Consumers, as a group, get a raw deal here and end up paying higher prices, while farmers get substantially lower prices. The intermediaries, who bring the two together, add costs and margins and increase the price along the way. This needs to change. Given the limited investments made in agricultural marketing in the physical area, there can be 3-6 intermediaries involved before the consumer gets the product. This is because firstly crops are grown in different states and must be distributed across the country. Second, the farmer sells in the primary mandi that is within vicinity, after which it travels across other mandis before it reaches the retail end. A farmer in Madhya Pradesh sells soybean in Indore, but it must travel to other parts of the state and country to reach the processors. There are costs involved in terms of transport, storage, damage and porterage, among others.

To get a sense of how divergent the prices are, the accompanying table presents wholesale and retail prices of commodities as per Ag market (for wholesale prices) and retail prices (Ministry of Agriculture) in Mumbai. The data is taken for October 15, 2020 and, admittedly, prices will vary depending on the quantum of arrivals in the mandis. It can be assumed that the price ranges will be maintained most of the time. For wholesale prices, Mumbai or Vashi are considered, while retail prices pertain to Mumbai. These are the modal prices or average prices, and hence can vary across the city on both ends. The numbers are illustrative of these deep distortions, which are a major concern. All commodities for which both the prices are available have been covered.      

There is a huge gap between what a farmer is getting and what the customers are paying [for]. Therefore, to improve the current situation of farmers, and build an ecosystem Bihar bases Mithila Vegetable Processing and Marketing Co-operative Union Ltd was formed.



Started in 2021 "Mithila Veg Union" formed more than 50Primary vegetable cooperative Societies with more than 2000 active members in the said region. Mithila Vegetable Processing and Marketing Co-operative Union Ltd is formed under the aegis of Bihar State Vegetables Processing and Marketing Scheme, Department of Co-operative, Government of Bihar.

While most aggrotech start-ups in India focus just on farmers, Mithila's USP (unique selling preposition) is that they focus on the entire value chain consisting of vegetable growers, vegetable processors, arhatiyas, and other mandi participants.


  • To create a professional institution which provide post-harvest management services.
  • To provide permanent marketing centres which help in bridging market inadequacies.
  • To create efficient market linkages to the farmer for better price realization for their production.
  • To ensure maximum outreach and impact at the base level through formation of three-tie cooperative structure to mobilize farmers and build their capacity.



Minimizing the post-harvest losses by enhancing the product shelf life.

By creating an ecosystem for vegetable businesses to partner with multiple stakeholders and putting necessary infrastructure like Gramin Mandi, cold chain network in every primary vegetable cooperative society to reduce vegetable wastages.


You can easily contact us through-

Email: - mithilaunion@tarkaari.in / mithilavegunion@gmail.com


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